Girl with pink hair holding a bouquet of flowers

I transform ideas into meaningful experiences

Research-driven UX/UI Designer specializing in accessible, user-centered design that drives measurable business impact

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My Focuses:

UX Research Accessibility Information Architecture

Organizations I've Helped Grow

Over the past two years, I've partnered with organizations ranging from local businesses to nonprofit foundations to create research-backed digital experiences.

Green outline of a fierce lion's head logo on a black background.
Logo of the C. Charles Jackson Foundation with initials 'CCJ' above the foundation's full name.
Logo for 'Glow with Cass' featuring sporty, rounded navy blue text with pink outline and starburst effects.
Diagram showing the water cycle with labels for evaporation, condensation, precipitation, runoff, and collection.
Logo of Charlie Life & Leadership Academy with a blue torch and green leaf design.
Logo for True Skin Dermatology and Surgery, Inc.
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FEATURED WORK

Recent Projects

Client Project · UX Researcher, UX/UI Designer & CMS Developer

Turning Social Proof Into Conversion for a Local Service Business

Over 10–12 weeks, I researched, designed, and built a responsive website that reduces booking anxiety, strengthens trust, and streamlines scheduling for a growing spray tanning business.

UX Research Information Architecture Mobile-First UI Design
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Client Project · UX Designer & CMS Developer

Designing for Dual Demographics: A Dermatology Website That Speaks to All Ages

Designed and developed a responsive dermatology website that balances the needs of older medical patients and younger cosmetic clients by segmenting user pathways, strengthening trust signals, and simplifying appointment scheduling.

UX Research Wireframing CMS Development
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Client Project · UX Researcher & Designer & CMS Developer

Redesigning a Grant Invitation Website for Institutional Clarity

Led a full redesign of a nonprofit foundation website to reduce ambiguity, improve navigation, and guide qualified institutions through an abstract submission process.

UX Research UX/UI Design Information Architecture
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Personal Research Project · UX Researcher & Designer

Improving the Camera Live-View in Blink: A 7-Day UX Sprint

In 7 days, I redesigned Blink’s live-view functionality to give users more control over their viewing experience.

UX Research Wireframing CMS Development
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Girl in green shirt smiling with a laptop on her lap
Girl in green shirt smiling with a laptop on her lap

ABOUT ME

Designing with Intention

I’m a UX researcher, strategist, and designer focused on creating accessible, research-backed websites for small businesses.

In addition to caring about how a website looks, I make it a priority to understand how people are really using it, what information they need, and where they may be getting stuck.

My work combines user research, website strategy, accessibility, and design to create experiences that are thoughtful, intentional, and easier for people to use. Because I believe a website is not just an accessory to a business. In a lot of cases, it is the gatekeeper between someone finding you and deciding whether they trust you enough to take the next step.

When I’m not working on websites, you’ll usually find me practicing calisthenics, building LEGO, playing video games, or hanging out with my dog. :)

Bachelor of Science in Web Design and App Development

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Minor in Computer Science Summa Cum Laude

Research-Driven Strategy

Formal training in UX research, accessibility, information architecture, and front-end development, giving me the technical foundation to bridge the gap between user needs, business goals, and implementation.

circle with a green background with a white puzzle piece in the center

Accessibility-First Design

I view accessibility as another layer of user experience problem-solving. Inclusive design leads to better experiences for everyone.

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TESTIMONIALS

What It’s Like to Work Together

A woman with blonde hair smiling, wearing a black sheer blouse with red floral pattern and green pants, sitting outdoors on a stone ledge with greenery and trees in the background.

“Working with Belle is always such a joyful experience. The amount of attention she pays to detail truly always blows my mind! As someone who prides themselves on really focusing on the user experience and the small details that make up the bigger picture it always blows me away how much she is also focused on those things. She really just gets it! If you're looking for someone creative, who also cares about the operations and process side of things, Belle is your girl.”

Alysa, Former Coworker

Attentional Leadership Institute


Smiling male doctor with stethoscope, wearing white coat, standing in front of wooden panel background.

“I hired Belle to design and develop my dermatology company website. I couldn’t be more impressed and satisfied with the outcome. I’ve already been told countless times that my site looks clean and professional, while being intuitive and easy to navigate. Belle took proper initiative in presenting solutions to each design question along the way. The overall process was seamless surpassing all of my expectations. I now have a professional website I’ll feel proud to present to patients over the coming years. I high recommend her services and plan to hire for any related jobs in the future.”

Jesse, Ongoing Client

Founder, Utah Dermatology & Skin Cancer Associates


Portrait of Cass sitting on a chair

“Before we started, I knew I wanted my brand to feel different, but I couldn’t quite put my finger on what that should look like. I had lots of ideas and needed someone who could take everything floating around in my head and turn it into a website that actually felt like me.

The biggest thing that stood out was how much research and intention Belle put into everything. She didn’t just ask what colors I liked or throw together a cute brand. She took the time to understand my business, research my demographic, target audience, and customers, and figure out what they actually needed. Every recommendation had a reason behind it.

Belle also explained the strategy in a way that made sense to me and listened closely whenever I had feedback.

Working with Belle gave me so much more confidence in my business and made showing up online feel much easier. I love that I can now track my online presence and see where customers are finding me. I’m incredibly proud of what we created together, and I recommend Belle every chance I get.”

Cassie, Ongoing Client

Founder, Glow with Cass


My Design Process

Research-driven, iteration-focused & built for real people.

I

Research & Discovery

User interviews, competitive analysis, and stakeholder alignment to understand the problem space.

II

Ideation & Strategy

Brainstorming solutions, creating user flows, and defining information architecture.

III

Design & Prototype

High-fidelity designs, interactive prototypes, and design system integration.

IV

Test & Iterate

Usability testing, gathering feedback, and refining the design based on real user data.